Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

Tech Insider : Sports
Nike customer outside California store
The average Nike customer spends $87.88 per visit to a company operated store.

Justin Sullivan/Getty Images

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

Tech Insider
Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

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