Wealthy millennials love Target, while Gen Z can't get enough of Trader Joe's. Here's who is shopping the most at 11 major stores.

Tech Insider
A shopper at a Washington, DC, Whole Foods
A shopper at a Washington, DC, Whole Foods

The Washington Post / Getty Images

Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000

Tech Insider
Trader Joes outside

Michael Nagle/Getty

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

Tech Insider
Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

Meet the typical Walgreens shopper, a white college-educated suburban baby boomer earning $80,000

Tech Insider
walgreens

Nick Ut/AP Images

Meet the typical Dollar General customer: An older rural worker with a high school education and an income of less than $40,000

Tech Insider
Dollar General

AP Photo

Meet the typical Kroger shopper, a married suburban Baby Boomer earning over $80,000

Tech Insider
Kroger
Kroger CFO Gary Millerchip described digital grocery as "becoming less of a headwind" — indicating that investments are still outweighing profits.

Paul Sancya/AP

The typical Home Depot customer is a 45-year-old white man with a college degree earning over $80,000

Tech Insider
home depot

ALEX EDELMAN/AFP/Getty Images

Meet the typical Whole Foods shopper, a highly educated West Coast millennial woman earning $80,000

Tech Insider
Whole foods
Whole Foods has relatively high customer turnover, but it added more new shoppers than it lost last year.

Getty/Justin Sullivan

Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

Tech Insider
target shopper
Nearly 80% of US shoppers are Target customers, according to data from Numerator.

Jessica Rinaldi/Reuters

Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000

Tech Insider
Amazon boxes
FILE PHOTO: Amazon boxes are seen stacked for delivery in Manhattan. Eight out of 10 US shoppers are Amazon customers, Numerator data show.

Reuters

Subscribe to shopper demographics