Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Tech Insider : Business, Technology
john wren
Omnicom CEO John Wren now oversees IPG as well.

Dominique Charriau/Getty Images

Ad giant Omnicom says its mega-merger with IPG will lead to 4,000 job cuts

Tech Insider : Business
omnicom ipg
Omnicom's $9 billion acquisition of IPG was completed last week.

Dado Ruvic/Reuters

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Tech Insider : Business, Travel
leslie walsh episode four
Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas.

Andrew Miller

A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete

Tech Insider : Business, Technology
omnicom john wren
John Wren's Omnicom has completed its takeover of fellow advertising giant IPG.

Dominique Charriau/Getty Images

A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation

Tech Insider : Business, Sports
WPP logo world trade center
WPP, whose 3 World Trade Center, New York City, office is depicted in this photo, is being sued by a former executive who was fired from the advertising company this year.

: Plexi Images/GHI/UCG/Universal Images Group via Getty Images

The ad industry's new pitch: being human is its superpower

Tech Insider : Business, Technology
Advertising Week New York
Advertising Week New York speakers and attendees discussed how to secure the industry's future in the AI era.

Marco Sag/Shutterstock for AWNewYork

Lawsuit against a top ad agency says it made big DEI claims but discriminated against Black execs

Tech Insider : Business, Environment, Style
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A top Madison Avenue firm has been hit with a discrimination lawsuit.

Shoshy Ciment/Business Insider

Layoffs are about to hit Martin Sorrell's S4 Capital advertising group

Tech Insider : Business, Environment, Technology
Martin Sorrell
Martin Sorrell leads S4 Capital.

Lukas Schulze/Sportsfile for Web Summit via Getty Images

A conservative crackdown on advertisers has forced a 'brand safety' reset

Tech Insider : Politics, Business, Climate Crisis
A businessman cutting barbed wire off a laptop
 

Getty Images; Tyler Le/BI

Business Insider's most innovative CMOs of 2024

Tech Insider
Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill

BI

  • CMOs are under increased pressure to grow their brands while reaching new audiences.

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