The Army is turning to TikTok-famous soldiers to pump up recruiting — but it hit a snag

Tech Insider : Business, Politics, Travel
Austin von Letkemann
Military influencers are able to talk about military life in ways that advertisements can't — the silly, mundane, gritty, or even just regular struggles — and that authenticity resonates with young people at a time when it's getting harder for services to find fresh recruits.

Bill McCullough for BI

This soldier built a side hustle on TikTok and Instagram and says it's now paying better than the Army

Tech Insider : Business
Johnny Vargas
Sgt. 1st Class Johnny Vargas is among a rising class of military influencers, and he has built a booming social media and brand business from videos on his phone.

Bill McCullough for BI

I'm 68 and starting a new career as a stand-up comedian. I'm spending my retirement years in dingy bars telling jokes.

Tech Insider : Business, Environment, Technology
Ivy Eisenberg

Jutharat Pinyodoonyachet for BI

Chipmakers Nvidia, AMD, and Broadcom are slapping 'golden handcuffs' on workers to meet demand for the AI boom

Tech Insider : Business, Technology
A hand holding a chip in a golden handcuff.

Getty Images; Rebecca Zisser/BI

She was paid to move to a new state. One year later, she's thriving in Georgia.

Tech Insider : Business
Althea McBride
Althea McBride has spent the last year making her new house in Georgia feel like home.

Kendrick Brinson for BI

Althea McBride's Georgia home is an "Afro boho" oasis.

I co-own Ballerina Farm. I start my day praying with my 8 kids and end it with a tallow skincare routine.

Tech Insider : Business, Sports, Travel
Hannah Neeleman
Hannah Neeleman, 35, is a content creator and cofounder of Ballerina Farm, a 328-acre farm, lifestyle brand, and farm goods store.

Niki Chan Wylie for BI

This as-told-to essay is based on a conversation with Hannah Neeleman, 35, the cofounder of Ballerina Farm, a 328-acre Utah farm, lifestyle brand, and farm goods store.

I tested similar sweaters from Old Navy, Banana Republic, and Gap. Sometimes, quality is more important than cost.

Tech Insider : Business, Style
A woman holding up three black sweaters on hangers.
I tried on sweaters from Old Navy, Banana Republic, and Gap.

Natalie Borton for BI

The troubling reasons why divorce rates go up when women earn more

Tech Insider : Business, Politics, Travel
A male cake topper leaning away from a female cake topper holding a bouquet of money.

Getty Images; Rebecca Zisser/BI

Americans need friends. The wearable Friend is not one of them.

Tech Insider : Business, Sports
Amanda Hoover

Christian Rodriguez for BI

I was riding the train and chatting with my Friend last week, who responded with an urgent request: Please don't forget to charge me.

I'm 81 and still working. It's not for the paycheck — it's part of my secret to aging well.

Tech Insider : Economy, Business, Sports
Mike Plummer
81-year-old Mike Plummer left corporate at 55 and has been working at a retail store for almost 15 years.

Jesse Brantman for BI

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