A Place for Mom's new CMO has a plan for the millennial caregiving boom

Tech Insider : Business
Chris Milone A Place for Mom
Chris Milone is the new CMO at A Place for Mom.

Peter Hurley

I started raising my grandson just a few months into my retirement. My wife and I want to give him a good life, but it's financially draining.

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Martin Odum with his wife and grandson, Noah
Martin Odum and his wife have raised their grandson, Noah.

Martin Odum

I'm the youngest of 5, and became the default caregiver for my aging parents. I'm learning how not to lose myself.

Tech Insider : Business
A woman in a white shirt puts her hand on the back of an elderly woman who appears to be in a doctor's office.
The author said that being financially stable made her the default caregiver for her aging parents.

ATHVisions/Getty Images

20 years ago, they were caring for loved ones. They're still struggling to financially recover.

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Jeff Mason
Jeff Mason works partly because of financial difficulties surrounding caregiving.

Rachel Wisniewski for BI

Jeff Mason, 76, could get by if he didn't drive for Uber until 2 a.m., but money would be tight.

My mother prepared for retirement, but a dementia diagnosis wiped out her savings. I had to scramble to figure out her care.

Tech Insider : Business
Anna De La Cruz and her mother
The author (left) had to care for her mother's finances after a dementia diagnosis.

Courtesy of Ala Landin

We relied on my mom for childcare. She was diagnosed with stage 4 colon cancer, and everything changed.

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A daughter holds her mom's hands.

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Chris Hemsworth says caring for his dad with Alzheimer's has reshaped his priorities as a father

Tech Insider : Business
Chris Hemsworth
Chris Hemsworth says his dad's diagnosis prompted him to reevaluate his own priorities in life.

Samir Hussein/Samir Hussein /Wireimage

I'm in my 40s, single, and childless, so I moved in with my 90-year-old grandma. It isn't always easy being her caregiver.

Tech Insider : Business
hand holding
The author is caring for her 90-year-old grandmother.

seb_ra/Getty Images

My mother-in-law moved in with us and helps with childcare and household chores. It's the best decision we've ever made.

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grandma playing
The author's mother-in-law moved in full-time with her family.

Courtesy of the author

My mom was diagnosed with Alzheimer's. My 9-year-old and I are learning how to care for her together.

Tech Insider : Business, Technology
A woman with her son and mom sitting on a trolley car
Lamia Scott with her son, Braxton, and mom, Marvia.

Courtesy of Lamia Scott

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