Apple desperately needs its Next Big Thing

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Tim Cook
Apple needs a revolutionary new product. But Tim Cook doesn't seem to have the goods.

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Some of the designs for the Apple car reportedly looked like Volkswagens

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A graphic of a fictional Apple Car.
Not a real design for the Apple Car.

Grafissimo/Getty, Apple, Tyler Le/BI

Apple just can't catch a break

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Apple has been hit with a slew of challenges over the past three months.

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Apple's car at one point replaced the steering wheel with an Xbox-like controller for when its self-driving couldn't cut it: Bloomberg

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Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.
Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.

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Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

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Apple CEO Tim Cook wears sunglasses and smiles as he attends a sports game.
Apple CEO Tim Cook was reportedly impressed by the Apple car demonstration, though it was highly scripted and not representative of the technology his team had on hand, per Bloomberg.

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6 products that Apple killed before they could launch, from 'Project Titan' to its long-rumored TV

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Apple WWDC main stage
Apple hasn't announced many products that have ended up being shelved, but there are a few unreleased experiments that stand out.

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The Apple car is the latest casualty in the brutal EV market

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Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever

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Tim Cook
Tim Cook is driving Apple into new areas with AI and mixed reality.

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Looks like there won't be an Apple car after all

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An Electric car with an apple logo on the hood
Apple is ending its electric car project that was about a decade in the making.

Grafissimo/Getty, Apple, Tyler Le/BI

Tim Cook was asked if he deserves more credit for Apple's success after Steve Jobs. He said it's shared, and Jobs would still be CEO if alive today.

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Tim Cook at the 76th Cannes music festival
Living up to Steve Jobs' legacy is no easy feat, but Apple CEO Tim Cook says that they "share credit" for the company's success.

Photo by Lionel Hahn/Getty Images)

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