Kanye West filed a trademark application for 'sock shoes' just days before Adidas said it would sell off unsold Yeezys for charity

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Kanye West holding a sneaker whilst talking
Ye filed a trademark application for "Yzy sock shoes" on May 4.

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Ex-Yeezy COO says it's a 'smart move' for Adidas to sell leftover stock and donate proceeds to charity

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Adidas Yeezy Boost 350 V2 sneakers.
Adidas cut ties with Ye in October.

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Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity

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Kanye West in front of the logos for Yeezy and Adidas
Kanye West.

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A major Adidas shareholder is demanding answers over the company's tumultuous relationship with Kanye West

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Kanye West and Adidas CMO Eric Liedtke
Adidas' Eric Liedtke and Kanye West.

Jonathan Leibson/Getty Images for ADIDAS

Adidas still doesn't know what to do with its $1.3 billion mountain of unsold Yeezy stock, 6 months after cutting ties with Kanye West

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Adidas Yeezy
Adidas Yeezy.

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Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

Tech Insider : Sports
Nike customer outside California store
The average Nike customer spends $87.88 per visit to a company operated store.

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Adidas wants to move on from the Kanye West scandal, but investors are angry and suing

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kanye west
Adidas split with Ye in October in the wake of repeated antisemitic comments.

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This reseller's side hustle started as a way to get his family out of debt. Now he's made over $1.4 million on StockX by working around 10 hours a month.

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Ray Cao has sold over $1.4 million in goods on StockX.
Ray Cao has sold over $1.4 million in goods on StockX.

Brian Tran

Allbirds is out to prove it's more than those fuzzy wool sneakers

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Allbirds Chief Brand Officer Kate Ridley is among the Nike and Adidas veterans in the company's new Portland footwear office.
Kate Ridley, Allbirds' chief brand officer, is among the Nike and Adidas veterans in the company's new Portland footwear office.

Courtesy Allbirds

I sell used sneakers on Goat to pay for new pairs to add to my collection. Here's how to guarantee a sale on the resale platform.

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Danni Collection
I started reselling used sneakers in the summer of 2022.

Danni Santana

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