Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

Tech Insider
The Adidas and Yeezy logos and Kanye West.
The Adidas and Yeezy logos and Kanye West.

Raymond Hall/GC Images; MEGA/GC Images

Kanye West filed a trademark application for 'sock shoes' just days before Adidas said it would sell off unsold Yeezys for charity

Tech Insider
Kanye West holding a sneaker whilst talking
Ye filed a trademark application for "Yzy sock shoes" on May 4.

Getty Images

Ex-Yeezy COO says it's a 'smart move' for Adidas to sell leftover stock and donate proceeds to charity

Tech Insider
Adidas Yeezy Boost 350 V2 sneakers.
Adidas cut ties with Ye in October.

Edward Berthelot/Getty Images

Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity

Tech Insider
Kanye West in front of the logos for Yeezy and Adidas
Kanye West.

Jonathan Leibson/Getty Images

A major Adidas shareholder is demanding answers over the company's tumultuous relationship with Kanye West

Tech Insider
Kanye West and Adidas CMO Eric Liedtke
Adidas' Eric Liedtke and Kanye West.

Jonathan Leibson/Getty Images for ADIDAS

Adidas still doesn't know what to do with its $1.3 billion mountain of unsold Yeezy stock, 6 months after cutting ties with Kanye West

Tech Insider
Adidas Yeezy
Adidas Yeezy.

Christian Vierig/Getty Images

Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

Tech Insider : Sports
Nike customer outside California store
The average Nike customer spends $87.88 per visit to a company operated store.

Justin Sullivan/Getty Images

Adidas wants to move on from the Kanye West scandal, but investors are angry and suing

Tech Insider
kanye west
Adidas split with Ye in October in the wake of repeated antisemitic comments.

Gotham/GC Images

This reseller's side hustle started as a way to get his family out of debt. Now he's made over $1.4 million on StockX by working around 10 hours a month.

Tech Insider
Ray Cao has sold over $1.4 million in goods on StockX.
Ray Cao has sold over $1.4 million in goods on StockX.

Brian Tran

Allbirds is out to prove it's more than those fuzzy wool sneakers

Tech Insider
Allbirds Chief Brand Officer Kate Ridley is among the Nike and Adidas veterans in the company's new Portland footwear office.
Kate Ridley, Allbirds' chief brand officer, is among the Nike and Adidas veterans in the company's new Portland footwear office.

Courtesy Allbirds

Subscribe to Adidas