Marina Mogilko
Marina Mogilko shared her media kit.
  • Social-media influencers use media kits to pitch themselves to brands. 
  • Media kits often include metrics, past campaign examples, and pay rates.
  • Check out these real examples of influencer media kits.

Many social-media influencers rely on brand deals as their main source of income.

Influencers can offer advertisers a range of content types — like in-feed posts on Instagram, a 30-second TikTok, or a mention on YouTube. Brands are hiring creators with nano (fewer than 10,000 followers) to mega audiences across a wide range of categories.