While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral

• Lauren Nelda Pascal is the founder of Lolo's Bonnets, a micro business in Jacksonville, Florida.
• Pascal has successfully used TikTok to market her products and build a customer following.
• This article is part of "Unlocking Small Business Success," a series providing micro businesses with a road map to growth.

When Lauren Nelda Pascal sewed her first silk bonnet, she wasn't thinking about building a viral TikTok business.