Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

Tech Insider : Business, Style
AI apps on a phone screen

Philip Dulian/picture alliance via Getty Images

9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

CoreWeave's new AI investment: Chance the Rapper

Tech Insider : Business, Technology
CoreWeave ad campaign with Chance the Rapper
CoreWeave's ad campaign features Chance the Rapper.

CoreWeave

I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

Tech Insider : Business
alan magee empire portfolio cmo
Empire Portfolio Group CMO Alan Magee is going deep on AI, using the tech to generate customer review feedback, spot data trends, and replace some photoshoots.

Duty Free Marketing

EY's chief digital officer says marketing is at an AI 'inflection point'

Tech Insider : Technology, Business, Environment
Screen grab from video interview with Lou Cohen

Business Insider

OpenAI is building an 'integrity team' to prevent ChatGPT ads from going off the rails

Tech Insider : Business
chatgpt

Gareth Fuller/PA Images via Getty Images

Limy built a platform that helps brands optimize for the era of AI agents. See the pitch deck that helped it raise $10 million.

Tech Insider : Business, Travel
limy cofounders
Limy founders Aviv Shamny, CEO; Ido Riechman, CTO; Ido Zabarsky, COO.

Shiri Grupper.

FLORA raised $42 million for its creative platform that pulls together top AI tools. Read its pitch deck.

Tech Insider : Business, Style
Weber Wong FLORA
FLORA CEO Weber Wong.

FLORA

OpenAI has a $25 billion opportunity in the ad business — but a lot to prove

Tech Insider : Business
Sam Altman looks down during an OpenAI event
OpenAI CEO Sam Altman

Justin Sullivan/Getty Images

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

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