OpenAI has a $25 billion opportunity in the ad business — but a lot to prove

Tech Insider : Business
Sam Altman looks down during an OpenAI event
OpenAI CEO Sam Altman

Justin Sullivan/Getty Images

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

What job seekers and employers need to learn about AI and hiring, according to Indeed's top marketer

Tech Insider : Business, Technology
James Whitemore speaking on stage at Indeed Future Works 2025
Indeed's chief marketing officer James Whitemore, speaking at the company's 2025 Future Works event

Indeed

Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

Tech Insider : Business, Technology
Fluency
The Fluency team, from left: Mike Lane, CEO; Brian McVey, chief revenue officer; Eric Mayhew, president; and Scott Gale, chief technology officer.

Aaron Barton

Wins, setbacks, and rivalries: Inside Cindy Rose's first 100 days as CEO of ad giant WPP

Tech Insider : Business, Environment, Technology
cindy rose
Cindy Rose marked her 100th day as CEO of WPP this week. She faces a challenge in stabilizing an ad giant that has fallen behind its rivals and must adapt to the age of AI.

WPP/Jillian Edelstein

This AI startup generates content to help companies retain their customers. Read the pitch deck it used to raise $5 million.

Tech Insider : Business, Travel
eikona founders
Eikona cofounders Nir Weingarten and Omer Hacohen

Eikona

This startup is helping brands show up in chatbots and AI search. Read the pitch deck it used to raise $4 million.

Tech Insider : Business, Technology
Max Sinclair, founder and CEO, Azoma
Max Sinclair is the founder and CEO of Azoma.

Azoma

Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Tech Insider : Business, Technology
john wren
Omnicom CEO John Wren now oversees IPG as well.

Dominique Charriau/Getty Images

Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Tech Insider : Business
search AI
AI is transforming how we search for information online.

Pakorn Supajitsoontorn/Getty Images

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Tech Insider : Business, Travel
leslie walsh episode four
Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas.

Andrew Miller

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