Apple layoffs are a sign Tim Cook is getting a little more serious

Tech Insider
Apple CEO Tim Cook
Apple CEO Tim Cook is facing several challenges this year.

Justin Sullivan/Getty Images

Wall Street seems worried about Apple — and divided over its stock

Tech Insider
Tim Cook
Apple CEO Tim Cook.

AP Photo/Richard Drew

Apple MacBook Pro 14 Versus Dell XPS 14: Who Wins on Comfort and Creativity?

Gizmodo

Today’s competition could not be more divergent in the battle of the everything laptop.

Apple cut more than 600 California employees after retreating from its car and screen projects

Tech Insider
Tim Cook in front of an Apple logo.
Apple CEO Tim Cook has backed down from two big projects, leading to staff cuts.

Richard Drew/AP

How to Connect Your AirPods to Your MacBook

Gizmodo

Have you recently acquired new AirPods or AirPods Max, and are you trying to connect them to your MacBook? You’ve come to the right place.

Apple AirPods 2024: Everything We Know So Far

Gizmodo

The current Apple audio lineup consists of three AirPods—wireless earbuds— and one over-ear headphones—AirPods Max.

Apple has been secretly building home robots that could end up as a new product line, report says

Tech Insider
The Apple logo on a store.
Apple is currently in the early research phases of building home robots.

Fernando Gutierrez-Juarez/Getty Images

35 of the biggest failed products from the world's biggest companies

Tech Insider
Google co-founder Sergey Brin wearing a Google Glass augmented reality device
Google founder Sergey Brin wearing Google Glass— the company's augmented reality glasses which were halted in 2015.

Kim Kulish/Corbis via Getty Images

The world's biggest chipmaker just got hit by an earthquake. That could mean production delays for customers like Apple and Nvidia.

Tech Insider
TSMC logo
Taiwan Semiconductor Manufacturing Company's customers may see production delays as the chip giant reels from a powerful earthquake.

Chiang Ying-ying/AP

The genius marketing trick that's the key to the iPhone's 'prestige'

Tech Insider
iPhone with message thread showing a green chat bubble with a sweat face emoji, experiencing distortion or display issue.
Apple has spent more than 15 years fostering an in-crowd/out-crowd scenario with the iPhone. And for many Americans, it's working.

Getty Images; Alyssa Powell/BI

Subscribe to apple