This creator spent $1.4 million on 'clippers' in just over a month to try to get his content in your feed

Tech Insider : Business, Economy
INGLEWOOD, CALIFORNIA - APRIL 09: N3on attends Global Gaming League SZN ZRO Championship Match: Howie Mandel vs. NE-YO at WePlay Studios on April 09, 2026 in Inglewood, California. (Photo by John Sciulli/Getty Images for Global Gaming League)
Streamer N3on used to pay clippers to post bad PR about him to help grow his audience.

John Sciulli/Getty Images for Global Gaming League

A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

'Clipping' on social media makes me wonder what's real and what isn't

Tech Insider : Business, Economy
Alex Winter holding guitar
Cameron Winter, singer of the popular band Geese, whose clips have gone viral across the internet.

Emma McIntyre/Getty Images for Coachella

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Tech Insider : Business
A pair of scissors near a microphone in front of a pink background.

Liudmila Chernetska/Getty Images

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