How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

Tech Insider : Business, Technology
Fluency
The Fluency team, from left: Mike Lane, CEO; Brian McVey, chief revenue officer; Eric Mayhew, president; and Scott Gale, chief technology officer.

Aaron Barton

Wins, setbacks, and rivalries: Inside Cindy Rose's first 100 days as CEO of ad giant WPP

Tech Insider : Business, Environment, Technology
cindy rose
Cindy Rose marked her 100th day as CEO of WPP this week. She faces a challenge in stabilizing an ad giant that has fallen behind its rivals and must adapt to the age of AI.

WPP/Jillian Edelstein

Uber's latest play for ad dollars: turning data about your trips and takeout into insights for marketers

Tech Insider : Business, Environment, Technology
uber
Uber offers ads in its app, on in-car screens, and on vehicles.

Artur Widak/NurPhoto via Getty Images

Why Tubi's CMO sees opportunity when phone-obsessed millennials and Gen Z scroll while they watch

Tech Insider : Business, Sports, Travel
Siena Agudong and Noah Beck
Gen Z actors Siena Agudong and Noah Beck star in Tubi's new football rom-com, "Sidelined 2: Intercepted." The free streamer is responding to second-screen viewing by getting brands to sponsor ad breaks.

Tubi

Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Tech Insider : Business, Technology
john wren
Omnicom CEO John Wren now oversees IPG as well.

Dominique Charriau/Getty Images

Ad giant Omnicom says its mega-merger with IPG will lead to 4,000 job cuts

Tech Insider : Business
omnicom ipg
Omnicom's $9 billion acquisition of IPG was completed last week.

Dado Ruvic/Reuters

Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Tech Insider : Business
search AI
AI is transforming how we search for information online.

Pakorn Supajitsoontorn/Getty Images

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Tech Insider : Business, Travel
leslie walsh episode four
Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas.

Andrew Miller

How Tubi thinks its free NFL stream on Thanksgiving can hook football fans on its quirky shows

Tech Insider : Business, Sports
Tubi football movie photo
Tubi is unveiling the football rom-com movie "Sidelined 2: Intercepted" as it airs its Thanksgiving NFL game.

Tubi

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