Bosch is betting the Mayor of Flavortown can help it make an emotional connection with Super Bowl viewers

Tech Insider : Business, Style
bosch guy fieri
Guy Fieri is starring in a Bosch Super Bowl ad.

Bosch

A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership

Tech Insider : Business
Ellison Para TV
David Ellison, pictured left, is the CEO of Paramount, which is losing a longtime ad sales executive who got his start at the company at CBS.

Patrick T. Fallon/AFP via Getty Images; Spencer Platt/Getty Images

OpenAI is building an 'integrity team' to prevent ChatGPT ads from going off the rails

Tech Insider : Business
chatgpt

Gareth Fuller/PA Images via Getty Images

Hims & Hers attacks the rich in its Super Bowl ad — including a Jeff Bezos lookalike

Tech Insider : Business, Style
Hims & Hers Super Bowl 2026
Hims & Hers' design chief said he expects the ad will "ruffle some feathers."

Hims & Hers

FLORA raised $42 million for its creative platform that pulls together top AI tools. Read its pitch deck.

Tech Insider : Business, Style
Weber Wong FLORA
FLORA CEO Weber Wong.

FLORA

OpenAI has a $25 billion opportunity in the ad business — but a lot to prove

Tech Insider : Business
Sam Altman looks down during an OpenAI event
OpenAI CEO Sam Altman

Justin Sullivan/Getty Images

YouTube is reaching a 'tipping point' in convincing advertisers it really is TV

Tech Insider : Business, Technology
mr beast rob gronkowski youtube brandcast
Mr Beast and Rob Gronkowski attended YouTube's 2025 Brandcast event, where it pitched an audience of ad buyers in New York City.

Michael Loccisano/Getty Images

Get ready for an adtech IPO rebound

Tech Insider : Business, Environment, Technology
mobile gaming
Consumers are spending more than ever on mobile apps.

Anusak Laowilas/NurPhoto via Getty Images

Here's why you're seeing more A-list celebrities in ads than ever before

Tech Insider : Business, Environment, Sports
uber eats super bowl matthew mcconaughey
Matthew McConaughey starred in a Super Bowl ad for Uber Eats in 2025.

Uber Eats

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

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