BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

Advertising's new 'safety' fight

Tech Insider : Business, Sports
AI protestors
Demonstrators pictured outside OpenAI's UK offices. Marketers are similarly on a mission to push for more safeguards around AI tools.

Wiktor Szymanowicz/Future Publishing via Getty Images

This AI startup raised $4.5 million to help marketers fine-tune ads and respond to rivals. Read its pitch deck.

Tech Insider : Business, Style
Praneet Dutta and Joe Cheuk, founders of AI marketing tech startup Pomo
Pomo was founded by Praneet Dutta and Joe Cheuk.

Pomo

TikTok's top North America ad exec is leaving

Tech Insider : Business
Khartoon Weiss, TikTok's sales lead for North America.
Khartoon Weiss, TikTok's sales lead for North America.

PATRICIA DE MELO MOREIRA/AFP via Getty Images

A Place for Mom's new CMO has a plan for the millennial caregiving boom

Tech Insider : Business
Chris Milone A Place for Mom
Chris Milone is the new CMO at A Place for Mom.

Peter Hurley

TikTok ran ads for AI apps that digitally undress people in photos

Tech Insider : Business, Style, Technology
POPGO ad on TikTok
A TikTok ad for Pop Go described the app as a "tool specifically designed for men."

TikTok screenshot

OpenAI's new partner wants to build ads that can chat with you

Tech Insider : Business, Politics, Sports
Laura Desmond, CEO of Smartly
Laura Desmond, CEO of Smartly, said ads on OpenAI will get more conversational and tailored to the individual user.

Smartly

Zoom's marketing chief explains the insight behind its "revolutionary" campaign

Tech Insider : Business
A counter at a burger restaurant with a picture of a burger
The order counter at Zoom's "Hard Stop" pop-up

PS92 Studios

LinkedIn is making a big play for streaming TV ad dollars

Tech Insider : Business
Matt Derella of LinkedIn
LinkedIn VP Matt Derella said its partnership with The Trade Desk will help business-to-business advertisers get their brands discovered by key decision-makers.

Alison Cornell

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