How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

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Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers

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Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

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SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes

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Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

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US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

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"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

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Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

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