Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again

Tech Insider : Sports, Business
coors light ad
Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.

Molson Coors

Yahoo says its AI assistant has a secret weapon in the new search wars

Tech Insider : Business, Economy
yahoo scout
Yahoo Scout is one of the internet media company's "top priorities" this year, CMO Josh Line told Business Insider.

Yahoo

Why Klarna's CMO built an AI replica of himself for employees to vent at

Tech Insider : Business, Technology
David Sandstrom Klarna
Klarna CMO David Sandström built an AI version of himself to act as an internal "venting machine" for colleagues.

Klarna

Duolingo dials back its 'unhinged' marketing

Tech Insider : Business
Duo, the mascot for the language-learning app Duolingo, appears on the red carpet at a TikTok event.
Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.

Isa Foltin/TikTok via Getty Images

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI

Tech Insider : Business, Economy, Travel
limy cofounders
Limy founders Aviv Shamny, CEO; Ido Riechman, CTO; Ido Zabarsky, COO.

Shiri Grupper.

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Tech Insider : Business
From left: Julius Körfgen, Marvin Abdel-Massih, and Lukas Vollmer, founders of Uplane, AI marketing startup.
From left: Uplane founders Julius Körfgen, Marvin Abdel-Massih, and Lukas Vollmer.

Uplane

Apple is getting serious about ads

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook's Apple is upping the ante on ads.

Perry Knotts/Getty Images

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

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