Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers

Tech Insider
Read the original article on B

Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

Tech Insider
Read the original article on

SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes

Tech Insider
Read the original article on

Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

Tech Insider
Read the original article on Bu

US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

Tech Insider
Read the original article on Bu

"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

Tech Insider
Read the original article on Business Insider

Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

Tech Insider
Read the original article on Business Insider

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

Tech Insider
Read the original article on Business Insider

Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

Tech Insider
Read the original article on Business Insider

Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

Tech Insider
Read the original article on Business Insider
Subscribe to cmo-insider