cmo-insider

At Adobe, the marketing team is first to test many of its own products.

Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators," said Leandro Barreto, chief marketing officer at Unilever.

"There is no playbook for how marketing is working today," said Mark Singer, chief marketing officer at Deloitte Digital.

"Microdramas are new, and we're so excited to be one of the first movers as a brand in this space," said Carly Gomez, chief marketing officer at Crocs.

"The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company," said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

"The marketers that are going to win in organic growth in this next era are the ones that are very intentional about where they use this content, and where they create this content," said Vineet Mehra, chief growth and marketing officer at Chime.

"The biggest challenge continues to be the partnership with the CFO, and making sure that marketing dollars are not just spent wisely, but in a way that performance can be measured," said Siddharth Taparia, global chief marketing officer at JLL, in an interview at Canne