"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp

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Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

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CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis

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Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

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How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

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Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

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SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes

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US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

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