I'm the CMO of a $2 billion tech company. AI has enabled my marketing team to automate 80% of its work.

Tech Insider : Business
Scott Leatherman Aviatrix
Scott Leatherman's marketing team at Aviatrix has automated 80% of its work.

Aviatrix

TikTok salaries revealed: How much it pays workers in key areas like e-commerce, AI, and search

Tech Insider : Business
TikTok logo.

Thomas Fuller/SOPA Images/LightRocket via Getty Images

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising

Tech Insider : Business, Sports, Style
Amazon CEO Andy Jassy
Amazon CEO Andy Jassy

Reuters; SEBASTIEN BOZON/AFP via Getty Images; Chelsea Jia Feng/BI

AI is helping developers supercharge video game characters and make immersive worlds feel more realistic

Tech Insider : Business, Environment, Style
A man sits playing video games in computer
AI and video game development have long gone hand-in-hand, but recent advancements are inspiring new tools and features.

Getty images; Alyssa Powell/ BI

Layoffs are about to hit Martin Sorrell's S4 Capital advertising group

Tech Insider : Business, Environment, Technology
Martin Sorrell
Martin Sorrell leads S4 Capital.

Lukas Schulze/Sportsfile for Web Summit via Getty Images

2025 is the year creators broke through to become Hollywood's new power players

Tech Insider : Business, Economy
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

It's not just Cracker Barrel — check out 5 other famous logo back-tracks

Tech Insider : Business
A composite image of Cracker Barrel's new logo and an announcement of Max programming
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures.

Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery

Taylor Swift and Travis Kelce's engagement sent brands into a marketing frenzy

Tech Insider : Business, Economy, Style
Taylor Swift and Travis Kelce at the 2024 Super Bowl.
Taylor Swift and Travis Kelce at the 2024 Super Bowl.

Michael Owens/Getty Images

MrBeast tries to cut down on his massive spending without killing the magic

Tech Insider : Business
Jimmy

Eric Charbonneau/Getty Images; Alyssa Powell/BI

'KPop Demon Hunters' has become Netflix's 'Frozen' — and its biggest movie of all time

Tech Insider : Business, Style
KPop Demon Hunters
Netflix's "KPop Demon Hunters" has exceeded expectations this summer.

Netflix

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