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How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Tue, 06/25/2024 - 14:56

Bridgerton characters with sunglasses and shopping bags — "Bridgerton," now in its third season, is one of Netflix's most popular and marketable series.
Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

Entertainment, Media, Bridgerton, TV, marketing, Branding

Netflix co-CEO explains why the company keeps increasing prices for ad-free plans

Tue, 06/25/2024 - 11:34

Tech Insider

Greg Peters Netflix — Netflix co-CEO Greg Peters spoke to Verge about the company's price hikes.
Stephen McCarthy /Web Summit via Getty Images

Tech, Media, Entertainment, netflix, greg-peters, Streaming

Gen Z's most trusted source for news: online comment sections

Tue, 06/25/2024 - 05:27

Tech Insider

Google studied GenZ's online information consumption habits, and they are wild. — Alexsl, Tovovan/Getty Images, Abanti Chowdhury/BI

Tech, Media, Discourse, Advertising, abanti-chowdhury, bi-illustration, Discourse

Netflix just tweaked its famous 'keeper test' used to drive out underperformers

Mon, 06/24/2024 - 17:35

Tech Insider

Netflix executives with co-CEO Greg Peters in the center.
David Becker/Getty

Tech, Careers, Media, Strategy, finance, netflix, keeper-test

How YouTube became a TV powerhouse and how much ad revenue it makes

Mon, 06/24/2024 - 16:33

Tech Insider

YouTube star MrBeast.
Alberto E. Rodriguez/Getty Images

Media, Advertising, Tech, youtube, creator-economy, streaming-wars, tv-advertising

BuzzFeed really needs a 'Hot Ones' deal

Mon, 06/24/2024 - 13:53

Tech Insider

Jenna Ortega on "Hot Ones."
First We Feast/YouTube

Media, Tech, Media, Tech, buzzfeed, hot-ones, vivek-ramaswamy

Netflix wants to be Disney when it grows up

Mon, 06/24/2024 - 06:12

Tech Insider

Rendering of Netflix House — Netflix House.
Netflix

The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania.
Netflix seems to be following Disney's playbook, creating immersive, in-person experiences.
Could Netflix World be next?

Imitation is the sincerest form of flattery. Just ask Netflix.