A soccer podcast became a 100-person media company. Now the World Cup is testing how big it can get.

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Roger Bennett, Rory Smith and Kyle Beckerman speak onstage during Matchday Live: Men in Blazers' live podcast during the Los Angeles World Cup 26 Fan Zone at Los Angeles Union Station on June 25, 2026 in Los Angeles, California.
Men in Blazers doesn't have the right to show World Cup games. But its live World Cup shows — like this in Los Angeles — are drawing thousands of fans.

Stefanie Keenan/Getty Images for Union Station

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