Philadelphia built a free, 39-day World Cup festival serving more than 425,000 fans. Take a look inside.

Tech Insider : Sports, Business
A crowd watches soccer at Philadelphia's FIFA FanFest.
A crowd watches Portugal play Croatia at Philadelphia's FIFA FanFest.

Colleen Stepanian for Business Insider

America's World Cup run may be over, but these US brands are still winning over fans

Tech Insider : Sports, Business, Style
A group of Sweden fans cheer while wearing cowboy hats ahead of the FIFA World Cup 2026 Group F match between Japan and Sweden on June 25, 2026, at Dallas Stadium in Dallas, Texas. (
Sweden fans wearing cowboy hats at a game in Dallas.

David Buono/Icon Sportswire via Getty Images

The breakout success of Fox's World Cup marketing: influencers

Tech Insider : Sports, Business, Style
Austin Franklin (right) and Kevin Akoto watch a 2026 World Cup match between Portugal and Uzbekistan from their transparent cube in Times Square in New York, on June 23, 2026. The pair being paid $50,000 by FOX, one of the tournament's broadcasters, were selected from a field of thousands of eager fans after submitting video applications, to watch every one of the 104 games of the World Cup.

The World Cup could make 2026 the 'summer of working from home,' says RTO guru Nicholas Bloom

Tech Insider : Business, Travel
A table and chairs in an empty meeting room as employees work from home, at the UiPath Inc. offices in Bucharest, Romania, on Friday, May 14, 2021
A Stanford economist says the World Cup may trigger a spike in working from home.

Bloomberg/Getty Images

The superstars of the World Cup are out-superstarring themselves this year

Tech Insider : Sports, Business, Economy
A collage of Lionel Messi pointing, Kylian Mbappé pumping his fist in celebration and smiling, and Erling Haaland pouting after scoring a goal.
Lionel Messi, Kylian Mbappé, and Erling Haaland have each scored 7 goals in the World Cup already.

Charlotte Wilson/Getty Images; Image Photo Agency/Getty Images; Al Bello/Getty Images

Our World Cup splurge wasn't about soccer. It was about making memories with our son.

Tech Insider : Sports, Business
The author's son and husband cheer during a World Cup match in 2026.
The author said she and her husband are OK splurging to help make special memories with their youngest child since they had him when they were a bit older.

Courtesy of Jamie Davis Smith.

Steak, blue-light glasses, and a morning stroll: The health hacks of Norway's 6-foot-5, 200-pound soccer star

Tech Insider : Business
Erling Haaland celebrates with teammates after scoring a goal.
Erling Haaland celebrates with teammates after scoring his team's first goal during the FIFA World Cup 2026 on July 05, 2026.

Al Bello/Getty Images

I splurged on VIP tickets to see Argentina in the World Cup. The convenience made it worth it, especially for my 81-year-old father.

Tech Insider : Sports, Business, Travel
Woman at World Cup
The author went to see Argentina against Cape Verde in Miami.

Courtesy of the author

The robots have made it to the World Cup

Tech Insider : Business
Atlas
Boston Dynamics' Atlas robot made its World Cup debut over the weekend.

Hyundai Motor Group

These 5 charts show just how unaffordable the 2026 World Cup is for fans

Tech Insider : Sports, Business, Style
Italy supporters react as they watch in a pub the FIFA World Cup 2026 European qualification play-off final football match between Bosnia-Herzegovina and Italy, played in Bosnia, in central Rome on March 31, 2026
Italian fans in a pub react to their team failing to qualify for the World Cup.

TIZIANA FABI / AFP via Getty Images

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