I just learned a life hack for saving money on cologne and perfume. Here's how it works.

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Sephora perfume display
You can refill an empty perfume bottle, but you'll have to do it at home, sources say.

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Sephora is embracing the most annoying anti-theft policy

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shelves of perfume in Sephora
Sephora now stores away its perfume, displaying only the tester bottles.

Jennifer Ortakales Dawkins/Insider

Why Louis Vuitton and Tom Ford spend up to $15,000 for one kilo of Bulgarian rose oil

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Bulgarian rose oil is the most valuable rose oil on the market. Buyers are willing to pay $15,000 for a single kilogram. But to make the highest-quality Bulgarian rose oil, producers must spend the year cultivating fields that will bloom for only a few weeks.

What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.

Tech Insider
Burnt Hair
Elon Musk launched a $100 perfume called 'Burnt Hair' in October 2022. We asked Insider staffers to test it out.

Lakshmi Varanasi

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