Steve Jennings / WireImage
NurPhoto / Contributor/Getty Images
Walmart
Andrew Renneisen/Getty Images
ChatGPT, a language model developed by OpenAI, has fast become one of the biggest buzzwords in retail. The model, launched as a prototype in November 2022, is the latest iteration of the AI technology promising to revolutionize ecommerce. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. So where exactly will ChatGPT, and generative AI broadly, have the greatest impact in retail, and what are the most and least promising use cases for the technology?
Zhang Peng/LightRocket via Getty Images
Grace Dean/Insider
Michael Buckner/Variety via Getty Images
Amy Harris/Invision/AP
AP Photo/Ron Heflin