All of the changes Brian Niccol has made at Starbucks so far

Tech Insider : Business, Environment
Starbucks CEO Brian Niccol stands in front of a step-and-repeat banner featuring the Fast Company logo.
Brian Niccol has spent his first year as CEO of Starbucks making a series of changes, big and small, to improve operations at the coffee giant.

Eugene Gologursky/Getty Images for Fast Company

Tim Cook just gave Nike a much-needed holiday boost

Tech Insider : Business, Sports
Tim Cook ans Deirdre O'Brien with Apple store employees
Tim Cook sporting a custom pair of Nike Vomero Plus sneakers at an Apple store reopening in Tokyo earlier this year.

Apple

Major food chains are reinventing themselves. We ranked their efforts to see who's winning the Great Restaurant Reset.

Tech Insider : Business
Two large billboards displaying a Pizza Hut and Cracker Barrel logos
Brands including Chili's, Starbucks, and Cracker Barrel have undergone revitalization efforts this year.

Getty Images; Tyler Le/BI

More than 4,100 stores and restaurants are closing across the US this year. Here's the list.

Tech Insider : Business, Environment
The Zara logo appears on a storefront.
Zara's parent company, Inditex, said it closed 132 stores across its portfolio in 2025.

Kevin Carter/Getty Images

I compared TJ Maxx and Marshalls this holiday season. I would only recommend one.

Tech Insider : Business, Sports
tj maxx and marshall's
I went to a combined TJ Maxx and Marshalls in New York City during peak shopping season.

Gabbi Shaw/Business Insider

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

How to buy gold, silver, and other precious metals from Costco online and in-store

Tech Insider : Business, Sports
A one ounce gold bar on display at a Costco warehouse in Wisconsin.
A one-ounce gold bar and a ten-ounce silver bar are on display at a Costco warehouse in Wisconsin.

Dominick Reuter/Business Insider

This Target in Alaska is where Santa would shop if he shopped at Target

Tech Insider : Business, Travel
Target's northernmost location in Wasilla, Alaska
Target's northernmost location is just north of Anchorage, Alaska, in the city of Wasilla.

Matt Hage/AP Content Services for Target

Jim Beam temporarily closes a Kentucky bourbon distillery amid a tough time for the American distilled spirits industry

Tech Insider : Business
NEW YORK, NEW YORK - OCTOBER 19: Jim Beam products on display during Catch of the Day: A Seafood Feast presented by Modelo hosted by Andrew Zimmern during Food Network New York City Wine & Food Festival presented by Invesco QQQ on October 19, 2025 in New York City.

Costco's precious metal offerings are a cheat code for e-commerce sales as gold passes $4,400 an ounce

Tech Insider : Business
Gold and silver bars for sale at a Costco warehouse in Wisconsin.
Gold and silver bars for sale at a Costco warehouse.

Dominick Reuter/Business Insider

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