SMS marketing may cost more to set up than email, but 2 small-business founders say it's worth it

Tech Insider
Headshot of Bryan Clayton, left, wearing a navy shirt and wristwatch and a headshot of Barbara Casey, right, wearing an ivory blouse and navy blazer.
Bryan Clayton, left, a cofounder and the CEO of GreenPal, and Barbara Casey, the CEO of Mobile High 5.

GreenPal

3 small-business owners share the unconventional ways they funded their companies, from credit cards to tax credits

Tech Insider
Headshot of Elizabeth Gore sitting behind a desk with pencils and a computer in the background
Elizabeth Gore, president and cofounder of Hello Alice.

Cayce Clifford

2 female small-business founders share how they cracked the code on successful lead magnets — a win-win for your customers and company profits

Tech Insider
Headshots of Ashley Louise wearing a blue blazer against a pink background and Jenn Robbins wearing a pink and purple floral shirt and glasses
Ashley Louise, left, a cofounder and the CEO of Ladies Get Paid, and Jenn Robbins, the founder of The Flexible Funnel Studio.

KT

'Shark Tank' investor Kevin O'Leary warns of a 3-pronged financial disaster as soaring interest rates bite

Tech Insider : Economy, Economy
kevin o'leary
Kevin O'Leary.

Andrew Burton/Getty Images

A former biology teacher who bought a small-town bookstore explains how she made the business profitable and competes with behemoths like Amazon

Tech Insider
adah fitzgerald msb
Adah Fitzgerald bought Main Street Books in Davidson, North Carolina in 2015.

Courtesy of Main Street Books

4 things to consider before scaling your small business if you want to avoid crashing and burning, according to founders

Tech Insider
Photo of Sarah Adler in a black long sleeve shirt and glasses
Sarah Adler, the CEO and founder of Wave.

Christophe Testi

3 ways small-business owners can tackle their personal setbacks and still rocket through growth targets

Tech Insider
Headshots of Neillie Butler (left) in a a green blazer and Tiffany Mielnik Parrish (right) in a long sleeve blouse
Neillie Butler, left, the president and founder of Mariée Ami Wedding Planning Studio, and Tiffany Mielnik Parrish, the CEO of Selenite Beauty.

Abby Jiu Photography and Erin Bowman

Why artificial intelligence is set to be a game changer for businesses in 2023, according to 7 founders

Tech Insider : Technology
Composite image of Austin Drabik, James Moore, and Brian Meiggs
Austin Drabik, a cofounder of Helm; James Moore, a cofounder of PorchPals; and Brian Meiggs, the founder My Millennial Guide.

Helm/PorchPals/Meiggs Media

Here are 5 ways ChatGPT helps me make money and complete time-consuming tasks for my business

Tech Insider
Jen Glantz is a solopreneur who's started using ChatGPT to make running her business easier.
Jen Glantz is a solopreneur who's started using ChatGPT to make running her business easier.

Courtesy of Jen Glantz

Maui business owners need tourism to survive, but say visitors should rethink how they use resources: 'It's not Disneyland'

Tech Insider : Economy, Travel
Maui business owners Kyle Kawakami and Garrett Marrero
Maui business owners Kyle Kawakami and Garrett Marrero are helping out with the wildfire recovery while also trying to run businesses that rely on tourism.

Courtesy Kyle Kawakami and Garrett Marrero

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