I have the best talks with my preteen son when I drive him to school in the morning. I hope he knows I'm always here for him.

Tech Insider : Business
The author with her son, both wearing Gator's Basketball merch.
The author tries to make sure her son's birthday feels separate from holiday celebrations.

Courtesy of Ashley Archambault

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

Tech Insider : Economy
Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

Mariya Borisova/Getty Images

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

Tech Insider : Economy
A stanley 40oz cup with straw
The Stanley 40oz straw Quencher, perhaps becoming uncool soon.

Katie Notopoulos / Business Insider

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