A $175 hoodie that says 'Fear of God' across the chest could make your tween the coolest kid in school

Tech Insider : Style, Business
Ja Rule wears an Essentials Fear of God hoodie.
A Fear of God Essentials hoodie in white.

JOCE/Bauer-Griffin/Getty Images

My tween enjoys shows intended for more mature viewers. Watching them together has sparked many meaningful conversations.

Tech Insider : Business
A mother and daughter sit on a couch watching TV together.
The author (not pictured) said that watching more mature, but still appropriate, TV shows with her tween has created a safe place for them to talk about important topics together.

10'000 Hours/Getty Images

My kid called me cringe. I need to decide if that's his problem or mine.

Tech Insider : Business, Style
The author sits on a front step of her house with one of her sons.
The author, shown with one of her sons, admitted that after some reflection, she

Courtesy of Alexandra Frost.

I have the best talks with my preteen son when I drive him to school in the morning. I hope he knows I'm always here for him.

Tech Insider : Business
The author with her son, both wearing Gator's Basketball merch.
The author tries to make sure her son's birthday feels separate from holiday celebrations.

Courtesy of Ashley Archambault

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

Tech Insider : Economy
Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

Mariya Borisova/Getty Images

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

Tech Insider : Economy
A stanley 40oz cup with straw
The Stanley 40oz straw Quencher, perhaps becoming uncool soon.

Katie Notopoulos / Business Insider

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