I'm a lifelong golfer, but how I'm treated as a woman on the course makes me never want to play with strangers

Tech Insider : Sports, Sports, Business
Author Zanny Merullo Steffgen playing golf
I've been playing golf for many years, but I've recently struggled with playing around strangers.

Zanny Merullo Steffgen

Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

Tech Insider : Sports
A jersey with a women's symbol cut out of it

iStock; Rebecca Zisser/BI

One chart shows just how much women's college basketball ratings have soared while men's have dipped

Tech Insider : Economy, Sports, Sports
Caitlin Clark.
The University of Iowa's Caitlin Clark has helped college women's basketball reach new levels of popularity.

AP Photo/Michael Conroy

The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.

Tech Insider : Economy
Caitlin Clark.
Stars like Caitlin Clark are helping to narrow the revenue gap.

Kevin Jairaj-USA TODAY Sports

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