YouTube ads aren't just for big companies — founders share 3 tips for using them to target customers and show off products

Tech Insider
Headshot of Chris Orzechowski, left, who is wearing a black polo and has his arms folded. On the right is Kenneth Burke who is wearing a a gray suit and glasses.
Chris Orzechowski, left, a marketing consultant who founded 100 Year Brand, and Kenneth Burke, the vice president of marketing for Text Request.

Bryn Fallon and Text Request

3 small-business owners share their best advice for hiring your first employees — and the biggest mistakes they made

Tech Insider
Photo of Tracy Green and Nancey Flowers-Harris wearing white blazers, zebra blouses, circular sunglasses, and gold hoops.
Tracy V. Green and Nancey Harris, the cofounders and CEOs of Vontélle Eyewear.

Felix Natal, Jr.

3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales

Tech Insider
Headshot of Danish Soomro, right, who is wearing a black long-sleeve shirt with his hands folded. On the left, a photo of Laura Gatsos Young, who is wearing a black turtleneck, sitting on the arm of a green chair.
Danish Soomro, left, the founder of Visadb.io and Devi, and Laura Gatsos Young, a copywriting consultant.

Danish Soomro and Dana Castro, Three Crowns Studio

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

A stay-at-home mom became a professional cuddler making $150 an hour

Tech Insider
Michelle Renee is a professional cuddler at Cuddlist.
Michelle Renee is a professional cuddler at Cuddlist.

Courtesy of Michelle Renee

The verdict is in on how much Texas' heat wave clobbered its economy this summer

Tech Insider : Economy
A fire fighter in Texas drinks water in the heat.
A fire fighter in Texas drinks water in the heat.

BRANDON BELL/Getty Images

How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing

Tech Insider
Photo Dielle Charon, wearing a dark blouse and gold earrings.
Dielle Charon, a sales coach.

Kaylee LaMoine

4 small-business owners who swear by podcast interviews explain why they're a marketing strategy worth prioritizing

Tech Insider
Photo of Paul Gunn Jr., wearing a black t-shirt.
Paul Gunn Jr., the founder and CEO of Kuog Inc.

Royce Carter

I reached $3M in revenue in 3 years as an Amazon delivery partner. Here are 4 things I did to boost my employees' morale after our hardest quarter ever.

Tech Insider
.insider-raw-embed + p { display: none; } // put series title here const seriesTitle = "Talent Insider"; // put sponsor text here const text = "Presented by"; // put the viking id for the image here const sponsorLogoID = "62eac494c6987600183c78bd"; // put alt text for logo here const altText = "Indeed logo"; // hub page or category page url for series const hubOrCatURL = "https://www.businessinsi

How small-business owners can raise prices while keeping customer satisfaction high, according to founders who've done it

Tech Insider
Headshot of Hyacinth Tucker in a dark blue sleeveless shirt with a blue background
Hyacinth Tucker, the founder and CEO of The Laundry Basket.

EYEImagery

Subscribe to Small Business