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Small Business

3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

Mon, 10/23/2023 - 14:25

Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top. — Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.
Courtesy of K. Allen Consulting and Lauren Anzevino

Small Business, marketing-for-small-business, video-marketing, marketing, edit-series, editorial-sponsorship, sp-freelance

9 entrepreneurs who left corporate America share the biggest challenges of running a business — and what to expect before quitting to work for yourself

Mon, 10/23/2023 - 11:11

ludomir wanot — Ludomir Wanot, a Seattle real-estate investor and the cofounder of Evergreen Housing Network.
Courtesy of Ludomir Wanot

Small Business, starting-up-your-small-business, small-business, small-business-owner, Entrepreneurship, edit-series, editorial-sponsorship

I'm a two-time NBA All-Star who's made the switch to entrepreneurship. Here's how I got my MBA from the NBA.

Sat, 10/21/2023 - 08:31

Tech Insider : Sports

Baron Davis — Clark Hodgin for Insider

Small Business, Entrepreneurship, voices-of-color, Sports, Basketball, nba, baron-davis

I tried every marketing tool to build my small business but nothing worked until I went all in on SEO — within 2 years, I was making $1 million in annual revenue

Thu, 10/19/2023 - 13:08

Meredith Noble, cofounder of Learn Grant Writing.

Katie Oswald/Apt 5 Creative

Small Business, marketing-for-small-business, small-business, marketing, SEO, edit-series, editorial-sponsorship

4 tips for small businesses to get more customer reviews — and what to do with the feedback

Tue, 10/17/2023 - 09:29

Photo of the three cofounders of Platterful, with Caroline Elston in the center. The three are around a table with a charcuterie board and are holding glasses. — Caroline Elston, a cofounder of Platterful, with her cofounders.
Platterful

Small Business, marketing-for-small-business, customer-reviews, marketing, edit-series, editorial-sponsorship, sp-freelance

A tennis center owner in Santa Monica changed his entire business to capitalize on the pickleball surge in America. It was a 'huge risk' but his revenue numbers have doubled and his court has never been busier.

Sat, 10/14/2023 - 05:42

jon neeter smtc — Former collegiate tennis player and coach Jon Neeter runs the Santa Monica Pickleball Center.
Courtesy of Jon Neeter

Small Business, banking-on-small-business, special-projects, Entrepreneurship, small-business, los-angeles, pickleball

5 tips for small businesses that want to try SMS marketing, from a founder who saw her profits double

Fri, 10/13/2023 - 10:44

Photo of Ashley Vasquez outside wearing a black shirt, with her dog. — Ashley Vasquez, a cofounder of TBD Coffee Co.
Zachary Dripps

Small Business, marketing-for-small-business, marketing, SMS, edit-series, editorial-sponsorship, sp-freelance

Onboarding is crucial for small-business employee retention and satisfaction — here are 3 ways to support hires from day one

Thu, 10/12/2023 - 14:43

Headshots of Amanda Webster in a black collared shirt and Jen L'Estrange in a light pink button-down shirt — Amanda Webster, the CEO of Fund&Grow, and Jen L'Estrange, the founder and managing director at Red Clover.
Liana Ricci and Red Clover

Small Business, small-business-playbook, onboarding, small-business, editorial-sponsorship, edit-series, es-walmartq3q4

3 tips for creating branded merch your customers will love, from small-business owners and marketing experts who have used it to build vibrant brand communities

Wed, 10/11/2023 - 16:24

Danielle Reid, a marketing consultant.

Britney Kelsey

Small Business, marketing-for-small-business, small-business, merchandising, marketing, edit-series, editorial-sponsorship

'The greatest advertising you can get': Small-business founders explain how to build and grow your company with referrals

Thu, 10/05/2023 - 15:37

Michael Nova, the CEO of Nova Custom Printing, and Kirby Wilkerson, the founder of The Impact Kind.

Kevin Frest @FrestStudio and Kirby Wilkerson

Small Business, marketing-for-small-business, marketing, edit-series, small-business, advertisting, editorial-sponsorship

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