Bud Light is winning over Americans again, 4 months after its collaboration with Dylan Mulvaney sparked a conservative boycott

Tech Insider : Economy
Bud Light bottles
Americans are starting to be won over by Bud Light again, according to Deutsche Bank.

Nam Y. Huh/Associated Press

Target acknowledges the Pride backlash hurt sales in June and says it will rethink its approach to 'heritage moments' going forward

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A Pride month display at a store in Wisconsin
This was the first year that Target pulled Pride merchandise from its shelves in response to cultural backlash.

Dominick Reuter/Insider

Bud Light owner laid off hundreds of US workers, following months of backlash

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bud light
Anheuser-Busch laid off less than 2% of its US employees, the WSJ reported.

Associated Press

Disney deja vu? DeSantis may be picking a fight with another business that did something he doesn't like

Tech Insider : Politics
Florida Gov. Ron DeSantis
Florida Gov. Ron DeSantis.

Paul Hennessy/SOPA Images/LightRocket via Getty Images

Bud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott

Tech Insider : Politics
Bartender pours a Modelo beer.
A bartender pours a Modelo beer.

Cindy Ord/Getty Images for NYCWFF

What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says

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Bud Light beer bottles and Dylan Mulvaney
Anheuser-Busch CEO Michel Doukeris said that the drop in Bud Light sales represented only 1% of the company's global sales volume.

Gene J. Puskar/Associated Press and Rob Kim/Getty Images

Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash

Tech Insider
Bud Light beer bottles and Dylan Mulvaney
Anheuser-Busch is giving out free beer to its distributors' employees to make up for backlash from a promotion featuring transgender influencer Dylan Mulvaney, WSJ reports.

Gene J. Puskar/Associated Press and Rob Kim/Getty Images

Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.

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Different brands of beer.
Different brands of beer.

Noam Galai/Getty Images

Trump, who was notably silent on recent Bud Light boycott, owns up to $5 million in Anheuser-Busch stock, records show

Tech Insider : Politics
Former President Donald Trump in front of Bud Light cans in an edited photo.
Former President Donald Trump in front of Bud Light cans in an edited photo.

Joshua Zitser/Insider, Getty Images

Donald Trump Jr. calls for an end to the conservative-led boycott of Bud Light and 'iconic' Anheuser-Busch over a partnership with trans influencer Dylan Mulvaney

Tech Insider : Politics
Donald Trump Jr.
Donald Trump Jr.

AP Photo/Alex Brandon

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