Tech Insider : Style
Aliyah Marandiz holding Sugardoh
Sugardoh's TikTok page boasts over 530,000 followers with over 19 million likes, and features tips and tutorials on how to use their products.
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An Olaplex shampoo bottle.
Olaplex employees, including two C-suite executives, have left the brand over the past several months.
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An Olaplex shampoo bottle.
Olaplex faces multiple challenges, from fending off competitors to getting more stylists to recommend its products to customers, TD Cowen analysts say.
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A shopper looks at beauty products at an Ulta Beauty shop inside a Target store.
Target says Ulta Beauty sales in its stores increased fourfold from 2021 to 2022.
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JuE Wong wears a teal dress and speaks at a podium in 2015.
JuE Wong, the CEO of Olaplex, defended the hair care company in a LinkedIn post on Thursday as it faces a lawsuit from users.