And will it matter when everything comes crashing down?
Novo Nordisk is worried about competition and wants to be seen as the cool kid... by using a 20-year-old ad format.
Damon and Affleck are nostalgic old geezers now, but that doesn't mean they're wrong.
We'll call this genre of games "participation trophies as a service."
The company says the plans for Phoenix are still in play.
"I think they spent upwards of $20, $25 on it," Scott Adams complained in 1999.