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Cofounders of a grassroots tequila company share how storytelling earned them loyal and engaged customers

Tue, 10/03/2023 - 16:03

Tech Insider

Carlos Soto, a cofounder of Nosotros Tequila & Mezcal.

Nosotros Tequila & Mezcal

Small Business, marketing-for-small-business, brand-marketing, small-business, edit-series, editorial-sponsorship, sp-freelance

'Shark Tank' investor Kevin O'Leary warns commercial real estate woes will topple banks and throttle businesses

Mon, 10/02/2023 - 06:06

Tech Insider : Economy, Economy

economy, economy, us-economy-and-markets, kevin-oleary, shark-tank, mr-wonderful, commercial-real-estate

5 critical steps entrepreneurs can't afford to skip when starting a business

Thu, 09/28/2023 - 13:34

Tech Insider

woman shipping packages using computer — Getty Images

When looking to start a business, don't overlook the value of solid planning. Great strategy and execution are what set successful businesses apart and give them a competitive edge.

Here are five key steps to bringing your business idea to life and set up for success:

Small Business, sponsor-post, studios-consumer, small-business, brand-supplied, business-strategies, how-to-start-a-business

SMS marketing may cost more to set up than email, but 2 small-business founders say it's worth it

Wed, 09/27/2023 - 16:16

Tech Insider

Bryan Clayton, left, a cofounder and the CEO of GreenPal, and Barbara Casey, the CEO of Mobile High 5.

GreenPal

Small Business, marketing-for-small-business, SMS, small-business, edit-series, editorial-sponsorship, sp-freelance

3 small-business owners share the unconventional ways they funded their companies, from credit cards to tax credits

Tue, 09/26/2023 - 12:03

Tech Insider

Elizabeth Gore, president and cofounder of Hello Alice.

Cayce Clifford

Small Business, sp-spectrum-smb, Funding, small-business-owners, small-business, credit-card-benefits, starting-a-business

2 female small-business founders share how they cracked the code on successful lead magnets — a win-win for your customers and company profits

Fri, 09/22/2023 - 11:53

Tech Insider

Headshots of Ashley Louise wearing a blue blazer against a pink background and Jenn Robbins wearing a pink and purple floral shirt and glasses — Ashley Louise, left, a cofounder and the CEO of Ladies Get Paid, and Jenn Robbins, the founder of The Flexible Funnel Studio.
KT

Small Business, marketing-for-small-business, small-business, marketing, small-business-owners, email-marketing, Lead-Gen

'Shark Tank' investor Kevin O'Leary warns of a 3-pronged financial disaster as soaring interest rates bite

Mon, 09/18/2023 - 10:35

Tech Insider : Economy, Economy

economy, economy, kevin-oleary, shark-tank, mr-wonderful, regional-banks, commercial-real-estate

A former biology teacher who bought a small-town bookstore explains how she made the business profitable and competes with behemoths like Amazon

Fri, 09/15/2023 - 12:32

Tech Insider

adah fitzgerald msb — Adah Fitzgerald bought Main Street Books in Davidson, North Carolina in 2015.
Courtesy of Main Street Books

Small Business, banking-on-small-businesss, small-business, small-businesses, edit-series, editorial-sponsorship, bookstore

4 things to consider before scaling your small business if you want to avoid crashing and burning, according to founders

Thu, 09/14/2023 - 10:24

Tech Insider

Photo of Sarah Adler in a black long sleeve shirt and glasses — Sarah Adler, the CEO and founder of Wave.
Christophe Testi

Small Business, starting-up-your-small-business, small-business, scaling-up, small-business-owners, sp-spectrum-smb, editorial-sponsorship

3 ways small-business owners can tackle their personal setbacks and still rocket through growth targets

Tue, 09/12/2023 - 11:23

Tech Insider

Headshots of Neillie Butler (left) in a a green blazer and Tiffany Mielnik Parrish (right) in a long sleeve blouse — Neillie Butler, left, the president and founder of Mariée Ami Wedding Planning Studio, and Tiffany Mielnik Parrish, the CEO of Selenite Beauty.
Abby Jiu Photography and Erin Bowman

Small Business, marketing-for-small-business, brand-marketing, small-business, edit-series, editorial-sponsorship, sp-freelance

economy, economy, us-economy-and-markets, kevin-oleary, shark-tank, mr-wonderful, commercial-real-estate

Small Business, sponsor-post, studios-consumer, small-business, brand-supplied, business-strategies, how-to-start-a-business

Small Business, marketing-for-small-business, SMS, small-business, edit-series, editorial-sponsorship, sp-freelance

Small Business, sp-spectrum-smb, Funding, small-business-owners, small-business, credit-card-benefits, starting-a-business

Small Business, marketing-for-small-business, small-business, marketing, small-business-owners, email-marketing, Lead-Gen

economy, economy, kevin-oleary, shark-tank, mr-wonderful, regional-banks, commercial-real-estate

Small Business, banking-on-small-businesss, small-business, small-businesses, edit-series, editorial-sponsorship, bookstore

Small Business, starting-up-your-small-business, small-business, scaling-up, small-business-owners, sp-spectrum-smb, editorial-sponsorship

Small Business, small-business-playbook, sp-freelance, edit-series, editorial-sponsorship, small-business, scaling-up