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Business Insider's most innovative CMOs of 2024

Tue, 06/18/2024 - 05:00

Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill — From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
BI

CMOs are under increased pressure to grow their brands while reaching new audiences.

Advertising, Tech, Media, Retail, finance, Features, cmo

I was nervous and lonely after I got put on a PIP at work. But I survived and think it helped me grow.

Mon, 04/01/2024 - 13:23

an illustration of a woman at her desk with her head down — A woman was put on a performance-improvement plan. Then, an ADHD diagnosis and treatment helped her improve in her job.
Azatvaleev/Getty Images

Careers, Careers, as-told-to, Pip, performance-improvement, digital-marketing, ADHD

The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI

Wed, 12/20/2023 - 13:40

Image of Taylor Swift during the Eras Tour in a bedazzled bodysuit — Taylor Swift embodies the creator spirit.
Allen J. Schaben/Los Angeles Times via Getty Images

Advertising, cmo-insider, cmo-2023-lp, creator-economy, digital-marketing

I quit my nearly 6-figure corporate job to work at Trader Joe's for $17 an hour. I'm still here 5 years later and happier than ever.

Fri, 09/22/2023 - 05:10

a man in a Trader Joe's uniform outside — Akeem Caballero.
Courtesy of Akeem Caballero

Careers, BI-freelancer, digital-marketing, corporate-culture, trader-joes, grocery-store, grocery-store-chains

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