Tim Cook says AI is 'huge,' but flags the need to be 'deliberate and thoughtful' on how Apple deploys it

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Apple CEO Tim Cook.
AI is "huge," but it needs to be carefully deployed, Apple's CEO Tim Cook said during the company's second-quarter earnings call Thursday.

Eric Gaillard/Reuters

Some Apple staff are sounding off about Tim Cook's back-to-office drive and say it's 'silly, and very un-Apple'

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Apple CEO Tim Cook.
Apple CEO Tim Cook wants corporate staff in the office three days a week.

Eric Gaillard/Reuters

Apple opens its first bricks-and-mortar store in India

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Hello, readers. Hallam Bullock here, reporting from London. I don't suppose you've seen my Twitter profile's blue check? It seems to have gone missing. 

Apple CEO Tim Cook seems to be a big fan of Coachella — he's been spotted at the festival over the years

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Tim Cook doing a 'peace' sign with his fingers while attending the Apple Original series 'Ted Lasso' Season 3 red carpet premiere event.
Tim Cook attended Coachella in 2019 and 2022, videos and pictures posted to social media show.

Emma McIntyre/WireImage

How Larry Page's flying-car company of the future turned into a stunning failure

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It's tech (and tax) Tuesday, friends. I'm Diamond Naga Siu, and I'm back from spending time with family abroad.

Apple emailed staff at 7 a.m. surveying them about hybrid work after threatening to discipline employees not going in 3 days a week

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Apple CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019.
Apple CEO Tim Cook.

Stephen Lam/Reuters

Elon Musk reveals plans for a new factory making Megapacks on Shanghai visit, while Apple mulls 'decoupling' from China

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Tesla CEO Elon Musk presented the first batch of made-in-China cars to ordinary buyers on January 7, 2020 in Shanghai.
Elon Musk presented the first made-in-China Teslas to buyers in January 2020 in Shanghai.

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Apple Pay Later is more about making Apple Pay more convenient than trying to dominate the 'buy now, pay later' arena, analysts say

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Apple Pay Later
Apple is rolling out Apple Pay Later in the US this year.

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Tim Cook says he monitors his Screen Time reports 'pretty religiously' – but doesn't say how long he spends using his iPhone

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Tim Cook attends the Apple original series 'Ted Lasso' Season 3 red carpet premiere event at Westwood Village Theater on March 07, 2023 in Los Angeles, California.
Tim Cook at the "Ted Lasso" season 3 premiere in Los Angeles on March 7.

Emma McIntyre/WireImage

Apple has hidden a bitcoin manifesto in every Mac since 2018, says a tech blogger who discovered it by accident

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Apple CEO Tim Cook attends an Apple store in Shanghai, China October 9, 2018. REUTERS/Aly Song
Apple CEO Tim Cook attends an Apple store in Shanghai

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