Some say 'deshopping' or returning already-worn clothes should be illegal. Others argue it's an invaluable marketing tool — so who's right?

Tech Insider : Economy
A woman placing clothes in a box.
Despite environmental impacts, retailers could see deshopping and bracketing as minor issues — if these retailers manage returns well.

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Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

Tech Insider
Kim Kardashian
Kim Kardashian's Skims campaign includes two stars from "The White Lotus."

Jordan Strauss/Associated Press

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