American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales

Tech Insider : Business, Style
American Eagle storefront
Sydney Sweeney's jeans campaign was a success, according to American Eagle.

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I visited American Eagle's NYC concept store, which showcases lesser-known brands like Aerie, Offline, and AE77 jeans. Now I get why the company is drawing in teens and moms alike.

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composite image inside American Eagle store and the author trying on a jacket in a fitting room
I shopped at American Eagle's concept store, The Gateway, in New York City.

Jennifer Ortakales Dawkins/Business Insider

Victoria's Secret is resurrecting its famous fashion show in 2023 after a 4-year hiatus and a total brand revamp

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Group of models wearing lingerie pose on runway at Victoria's Secret Fashion Show
The Victoria's Secret Fashion Show in 2016.

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