Courtesy of UBS
Following is a transcript of the video.
Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence.
The NFL views flag football as a key element of its strategy to grow its fan base. The more inclusive nature of the sport means even more people can play and get hooked on the NFL.
Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business.
Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.