So Expensive Food season 3 marathon

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From the purest form of maple syrup, extracted drop by drop from trees in New York, to the finest polished-rice sake, crafted by Japan's youngest female sake brewmaster, we uncovered the stories behind some of the world's most expensive foods.

People craved spicy food in 2023 – and loved adding pickles to pretty much everything

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pickled cucumbers of small size on a dark concrete background

Dimitrie Ragar/Getty Images

Luxury grocer Erewhon sells 40,000 of Hailey Bieber's Strawberry Skin Glaze smoothies a month

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Hailey Bieber Erewhon $17 strawberry glaze skin smoothie TikTok food trend
Hailey Bieber took to TikTok to promote her strawberry glaze skin smoothie from Erewhon.

@haileybieber/TikTok; @tylercomo/TikTok

Diners were warned they may have to wait 8 hours to get drive-thru from In-N-Out's first Idaho branch — with some fans arriving over a day before it opened

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In-N-Out Burger opened a new store on Del Obispo St. in San Juan Capistrano, CA on Thursday, December 7, 2023.

Paul Bersebach/MediaNews Group/Orange County Register via Getty Images

MrBeast is ordered to stop using the phrase 'Deez Nuts' on his candy bars because it's too similar to 'Dee's Nuts'

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MrBeast candy bar feastables deez nuts

MICHAEL TRAN/Getty Images, Feastables.com

There's a reason why Costco's layout changes constantly — and it's not just to trick you into buying more stuff

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Costco is known for it's
Costco is known for its "treasure hunt" layout.

Tang Yanjun/China News Service/VCG via Getty Images

8 of the best things you can buy at Costco, according to superfans who have been to over 200 warehouses

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David and Susan Schwartz think of Costco as their
David and Susan Schwartz think of Costco as their "happy place."

Maria Noyen/Business Insider, MANDEL NGAN/AFP via Getty Images

In-N-Out just opened its first restaurant in Idaho. And it's paying workers 141% above the state's minimum wage.

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In-N-Out
In-N-Out just opened its first restaurant in Idaho.

Nancy Luna/Insider

Giant food companies are quietly ruining your favorite snacks — and hoping you don't notice

Tech Insider : Economy
A large coin overshadowing a nutritional label.
As costs go up, companies are forced to either raise prices or cut costs on your favorite food items by skimping on ingredients.

Chelsea Jia Feng/BI

11 things that surprised me while touring Costco with superfans who consider it their 'happy place'

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I visited Costco for the first time in over two decades with David and Susan Schwartz, two of Costco's biggest fans.
I visited Costco for the first time in over two decades with David and Susan Schwartz, two of Costco's biggest fans.

Maria Noyen/Business Insider

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