MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

Tech Insider : Business
NEW YORK, NEW YORK - DECEMBER 03: MrBeast speaks onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City. (Photo by David Dee Delgado/Getty Images for The New York Times)
Jimmy Donaldson, a.k.a. MrBeast, is pushing to diversify away from the spectacle videos that made him famous.

David Dee Delgado/Getty Images for The New York Times

MrBeast is building a platform to connect creators and big advertisers

Tech Insider : Business, Economy
NEW YORK, NEW YORK - DECEMBER 03: (L-R) Andrew Ross Sorkin, MrBeast, and Jeff Housenbold speak onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City.

YouTube star MrBeast is moving into financial services

Tech Insider : Business, Crypto, Economy
MrBeast at the 2025 Joy Forum at SEF Arena in Riyadh, Saudi Arabia, on October 16, 2025.
Jimmy Donaldson, a.k.a. MrBeast.

Amal Alhasan/Getty Images for GEA

Top YouTuber MrBeast is laying the groundwork for a finance venture

Tech Insider : Business, Crypto, Economy
MrBeast, aka Jimmy Donaldson
MrBeast, a.k.a. Jimmy Donaldson, is eyeing branching out into banking services

Bryan Steffy/Getty Images

MrBeast 'vibe checks' new hires because working for the YouTuber isn't for everyone

Tech Insider : Business, Economy, Style
MrBeast, whose name is Jimmy Donaldson, and Apple CEO Tim Cook.
MrBeast (Jimmy Donaldson) hires some staffers for a trial period known as a "vibe check."

Manuel Orbegozo/Reuters

Want to work for MrBeast? Get ready for a Greenville 'vibe check'

Tech Insider : Business, Sports, Style
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.

Roy Rochlin/Getty Images for MTV/

MrBeast tries to cut down on his massive spending without killing the magic

Tech Insider : Business
Jimmy

Eric Charbonneau/Getty Images; Alyssa Powell/BI

MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'

Tech Insider : Business, Economy, Sports
Jimmy Donaldson, AKA MrBeast
MrBeast's Amazon Show "Beast Games" is dropping on December 19.

Roy Rochlin/Getty Images for Youtube

MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.

Tech Insider
MrBeast and his team at a Feastables event
Jimmy "MrBeast" Donaldson has hired a lawyer to fight back against public critics.

Don Arnold/Getty Images

Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them

Tech Insider
Brooke Schofield and Tana Mongeau arrive to the 2024 People's Choice Awards
Brooke Schofield (left) has been notably absent from her podcast with Tana Mongeau (right) since some of her old tweets resurfaced.

Todd Williamson/NBC

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