MrBeast said 3 key factors make his YouTube videos popular

Tech Insider : Business
YouTuber MrBeast (Jimmy Donaldson) speaking at an event, wearing a black shirt.
MrBeast's YouTube videos reach hundreds of millions of subscribers.

Amal Alhasan/Getty Images for GEA.

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

MrBeast 'vibe checks' new hires because working for the YouTuber isn't for everyone

Tech Insider : Business, Economy, Style
MrBeast, whose name is Jimmy Donaldson, and Apple CEO Tim Cook.
MrBeast (Jimmy Donaldson) hires some staffers for a trial period known as a "vibe check."

Manuel Orbegozo/Reuters

Want to work for MrBeast? Get ready for a Greenville 'vibe check'

Tech Insider : Business, Sports, Style
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.

Roy Rochlin/Getty Images for MTV/

Hank Green's 'Focus Friend' unseated ChatGPT on the App Store. I used it to help concentrate while writing this article.

Tech Insider : Business
Hank Green and Focus Friend are pictured.
YouTuber Hank Green launched "Focus Friend." The app quickly went No. 1 in the App Store.

Kelly Sullivan/Getty Images; Focus Friend

YouTube powerhouse Pocket.watch is betting on kid-focused podcasts as its next growth area

Tech Insider : Business, Economy
Pocket.watch
Pocket.watch has two new podcasts: a musical mystery show for preschoolers and a mystery show for tweens.

Pocket.watch

An ex-YouTuber with 6.5M subscribers is now an entrepreneur and investor. Here's how he stays fit whilst running his businesses.

Tech Insider : Business, Style, Travel
Caspar Lee smiling and holding his phone to talk into it.
Caspar Lee is an ex-YouTuber and entrepreneur who uses AI to help him plan his exercise each week.

David Parry for Google Pixel

A former Twitter engineer got a Waymo robot taxi to give her a 6.5-hour ride around San Francisco. Here's what happened.

Tech Insider
A woman in a Waymo autonomous robot vehicle
Sophia Tung, 28, traveled 83 miles for 6.5 hours in San Francisco in one of Waymo's autonomous taxis.

Sophia Tung

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Tech Insider
Andrew Yaffe
Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.

Andrew Yaffe/Dude Perfect

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

Tech Insider
Vouch, creator hiring platform
Vouch, which was acquired by MrBeast, matches creators with potential job candidates.

Vouch

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