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Demonstrating marketing ROI is one of the most important jobs today, says JLL's Siddharth Taparia

Tech Insider : Business, Style

"The biggest challenge continues to be the partnership with the CFO, and making sure that marketing dollars are not just spent wisely, but in a way that performance can be measured," said Siddharth Taparia, global chief marketing officer at JLL, in an interview at Canne

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia

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Following is a transcript of the video.

Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence.

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