I've been a makeup artist for 7 years. Here are 10 drugstore beauty products I reach for over high-end items.

Tech Insider
A hand holds an orange ELF liquid blush with clear packaging and a white lid
I swear by drugstore products that feel high-end, like the ELF liquid blushes.

Morewa Osawaru

I'm a beauty reporter and these are the basic makeup products under $50 that I regularly buy

Tech Insider
Reporter Amanda Krause and her beauty products.
As a beauty reporter, I rarely go a day without my favorite makeup products.

Alexander Calbi/Briana Cuttino/Insider Media Studios

Gen Zers want you to know they are sick of extravagant influencer brand trips

Tech Insider : Economy
two women on an influencer brand trip, private jet
Gen Z is tired of seeing influencers sent on lavish trips for free (stock image).

halbergman/Getty Images

I've been a makeup artist for 9 years. Here are 9 drugstore products that perform better than high-end items.

Tech Insider
Physicians Formula Butter bronzer laid out on a white sheet; Four Maybelline Lifter glosses on a white sheet
Products like the Physicians Formula Butter bronzer and the Maybelline Lifter glosses are perfect for a flawless look.

Janelle Mariss

Bobbi Brown shares her beauty hot takes, from her thoughts on influencers to grunge makeup

Tech Insider
Bobbi Brown at her Jones Road office.
Bobbi Brown.

Jones Road

I quit my job at Sephora after years there. It's nothing like the golden days of the beauty industry.

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One ex-Sephora employee says the company became soulless by the time they left in 2024.

UCG/Getty Images

Bobbi Brown left her namesake makeup brand 7 years ago. The rest of the world hasn't caught up.

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Bobbi Brown
Bobbi Brown.

Ben Ritter

Sephora hit $10 billion in revenue and workers aren't happy that all they got was a 'stale cookie'

Tech Insider
Sephora and $10 billion cookies
A sweet treat from Sephora with a confidential note attached found its way to Reddit forums.

SOPA Image/Getty Images; Anonymous

Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own terms

Tech Insider
Photo portrait of Bobbi Brown.
Bobbi Brown.

Courtesy of Melanie Dunea

Bobbi Brown is standing outside her home in Montclair, New Jersey — a picturesque, artsy suburb less than an hour away from New York. It's Halloween night in 2017, and instead of candy, she's passing out lip glosses to her neighbors.

JCPenney has become TikTokers' unlikely beauty obsession

Tech Insider
inside JCPenney Beauty store shelves display beauty products
JCPenney Beauty carries popular beauty, skincare, and hair products.

Gareth Patterson/JCPenney

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