Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Tech Insider : Business
F1 movie
Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.

Apple

'There's risk in doing nothing': Domino's CMO on reinventing the beloved brand with a new logo and jingle

Tech Insider : Business
Domino's new packaging
Domino's announced its rebranding initiative on Wednesday, featuring a new slogan, jingle, and updated packaging.

Domino's

It's not just Cracker Barrel — check out 5 other famous logo back-tracks

Tech Insider : Business
A composite image of Cracker Barrel's new logo and an announcement of Max programming
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures.

Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery

Cracker Barrel is changing its logo back after a week of criticism, including from Trump

Tech Insider : Business
Cracker Barrel Old Country Store.
Cracker Barrel Old Country Store.

Jeffrey Greenberg/Universal Images Group via Getty Images

From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage

Tech Insider
Dunkin new logo
In 2019, the coffee chain changed its name from Dunkin' Donuts to Dunkin'.

Dunkin'

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