From gas stations to a controversial logo change: The history of Cracker Barrel in photos

Tech Insider : Business
Cracker Barrel is pictured.
Cracker Barrel is in hot water for its new logo. Read the full history of the restaurant and general store chain.

Joe Raedle/Getty Images

Steak 'n Shake is not happy about Cracker Barrel's new look

Tech Insider : Business, Style
Cracker Barrel Old Country Store.
Cracker Barrel Old Country Store.

Jeffrey Greenberg/Universal Images Group via Getty Images

Cracker Barrel's controversial new logo is the latest phase of the restaurant chain's turnaround plan

Tech Insider : Business, Style
An exterior view of a Cracker Barrel location.
Cracker Barrel is replacing the logo it's used for decades.

Paul Weaver/SOPA Images/LightRocket via Getty Images

Cracker Barrel fans are divided over its restaurant makeover — but they say the chain has a bigger problem

Tech Insider : Business, Style
The outside of a Cracker Barrel restaurant in Northern Virginia, including an orange and brown sign and red, white, and blue banners.
Cracker Barrel has made changes to some of the chain's stores, including brighter walls and fewer antiques on the walls.

Alex Bitter/BI

We order Thanksgiving dinner from chains instead of cooking. It costs the same as our groceries and comes with so many perks.

Tech Insider : Business
Author Terri Peters in Thanksgiving sweater with her daughter, husband, and son
I enjoy spending Thanksgiving with my family, especially when I don't need to worry about cooking.

Terri Peters

I went to a food festival that served elevated versions of chain restaurant menu items. Here's everything I ate.

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the author standing in front of a giant KFC bucket and the new menu item from KFC
I attended the first-ever ChainFest in New York City and ranked everything I ate.

Erin McDowell/Business Insider

Here's what Cracker Barrel's CEO is doing to help the chain become 'relevant' again

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FP Entrance
Cracker Barrel's restaurants often include rocking chairs on the front porch.

Cracker Barrel

I visited Cracker Barrel. The CEO is right when she says it's 'not as relevant' as it once was

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The reporter standing outside of a Cracker Barrel restaurant in Virginia
Cracker Barrel has about 660 locations, including this one in Northern Virginia.

Alex Bitter/BI

A Cracker Barrel hostess reveals how the restaurant tries to sell you more food

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Cracker Barrel sign
A Cracker Barrel hostess said that seating and serving busloads of diners are one the biggest challenges of the job.

Mary Meisenzahl/Insider

Cracker Barrel employees and customers say the restaurant chain needs a turnaround, too

Tech Insider
Cracker Barrel 21
Cracker Barrel is trying to become relevant again, according to its CEO.

Hollis Johnson

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