Jonathan Leibson/Getty Images for ADIDAS
Retail, News, Adidas, Kanye West, Yeezy, Ye, Trending UK
Our experts answer readers' credit card questions and write unbiased product reviews (here's how we assess credit cards). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.
SolStock
Getty Images
Nadja Marrero
Pavlo Gonchar/SOPA Images/LightRocket via Getty Images
ChatGPT, a language model developed by OpenAI, has fast become one of the biggest buzzwords in retail. The model, launched as a prototype in November 2022, is the latest iteration of the AI technology promising to revolutionize ecommerce. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. So where exactly will ChatGPT, and generative AI broadly, have the greatest impact in retail, and what are the most and least promising use cases for the technology?
Walmart; Marianne Ayala/Insider
Paige DiFiore
izzzy71/Shutterstock