TikTok's plan to bring social shopping to the US is really starting to pay off

Tech Insider : Business
A TikTok Shop logo.
TikTok Shop crossed $100 million in US sales on Black Friday.

Dan Whateley/Business Insider.

Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue

Tech Insider : Business, Environment
A woman scrolls a phone surrounded by holiday decorations.
 

Ekaterina Fedulyeva/Getty Images

TikTok is starting to help creators manufacture their own products

Tech Insider
Shop is a major focus at TikTok as the company looks to compete in social commerce.
Shopping is a major focus at TikTok as the company looks to compete in social commerce.

Craig Barritt/Getty Images for TikTok.

At TikTok's first big e-commerce summit, it doubled down on live shopping and learnings from China

Tech Insider
A woman being filmed on a set with beauty products laid out in front of her on a table. She's holding up a product and talking to the camera.
TikTok has become an important live-selling tool in parts of Asia.

Ezra Acayan/Getty Images.

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

Tech Insider
TikTok CEO Shou Chew appeared in a blue suit and blue tie at a Congressional committee hearing on March 23, 2023 in Washington, DC.
TikTok CEO Shou Chew has made multiple appearances before Congress in the past year.

Chip Somodevilla/Getty Images.

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