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A perfume bottle
"Fragrance is really a kind of black box," Johan Chaille de Nere, Givaudan's director of digital transformation, told BI.

Smell is perhaps the most powerful human sense. Think about the scent of fresh lavender or an evergreen forest; these might bring you peace or remind you of something unpleasant. Either way, you don't have control over how they affect you.

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Tesla is giving a way a month of free Full Self-Driving.
Tesla is giving a way a month of free Full Self-Driving.
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Steve Jobs holding original iPhone in 2007 nex to Tim Cook holding iPhone 15
Apple founder Steve Jobs was against big phones when he led the company.
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Elon Musk's neural interface technology company Neuralink euthanized a monkey (not pictured) after their implants ruptured her brain, per records obtained by Wired.
Elon Musk's company has faced criticism from an animal rights group for animal testing of its brain implant.
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Donald Trump
Former President Donald Trump.
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Sam Altman
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Reddit logo on a cell phone with images of dollar bill in the background.
Reddit hopes to turn a profit as a public company after nearly two decades of losses.