Creators have made 155-year-old Vaseline one of Unilever's fastest growing brands, says CMO Leandro Barreto

Tech Insider : Business, Style

Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators," said Leandro Barreto, chief marketing officer at Unilever.

15 companies you'd think are American-owned but actually aren't

Tech Insider : Business, Environment
Popeyes restaurant with a car in the drive through in Austin, Texas.
Popeyes restaurant in Austin, Texas. Popeyes is owned by the Canadian Restaurant Brands International.

Brandon Bell/Getty Images

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

Here’s how Ben & Jerry’s founding duo built an ice cream empire from an old gas station

Tech Insider : Business, Climate Crisis
Ben Cohen and Jerry Greenfield
Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield in Burlington, Vermont

Steve Liss/The LIFE Images Collection via Getty Images/Getty Images

The Jerry from Ben & Jerry's has quit after 47 years — and is criticizing parent company Unilever on his way out

Tech Insider : Business
A Ben and Jerry's logo seen on a storefront.
Ben and Jerry's is litigating with its parent company, Unilever.

Jakub Porzycki/NurPhoto

Unilever's new CEO is shaking up the company with sharp cuts at the top: 'We are fed up with mediocrity'

Tech Insider : Business
People visit the Unilever booth during the 7th China International Import Expo in 2024.
Consumer brand conglomerate Unilever is shifting from a geography-led strategy to a category-led one.

Fu Tian/China News Service/VCG via Getty Images

Elon Musk has a weak case against advertisers — but he's playing the long game

Tech Insider
Elon Musk
Elon Musk's X is suing an advertising group and some of its members.

Slaven Vlasic/Getty Images

Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

Tech Insider
Read the original article on Business Insider

Corporate America got woke. Now it's having second thoughts.

Tech Insider : Economy
Businessman in suit gesturing 'shhh', with a background collage featuring action protests and the 'Woke' definition

Anna Moneymaker/Getty Images; Alyssa Powell/BI

Detergent Pods Are Just the Start of Clothing’s Microplastic Pollution Problem

Gizmodo : Environment

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